Creating a Company Website: Most Common Mistakes and Solutions
Creating a Company Website: Most Common Mistakes
Businesses that decide to create a company website usually start the process with enthusiasm, but often run into problems halfway through. As Proeticaret, we've undertaken hundreds of corporate website projects and noticed the same pitfalls repeating themselves. Simply creating a beautiful-looking site isn't enough—you need a digital presence that drives conversions, ranks in search engines, and serves your business goals.
Here are the mistakes we frequently encounter and how to avoid them.
Focusing on Design Beauty While Ignoring User Experience
This is the biggest mistake: clients choose a trendy designer and say "Make it really beautiful," then when the site launches, pages don't load properly, menus are confusing, and buttons are weak. Design and functionality aren't two halves of the same thing—both are equally important.
The customer journey on your site must be clear. Visitors should know what to do the moment they land. Contact forms should be easily accessible, product/service pages should be organized with understandable categories. In our projects, we conduct user testing—we let real people use the site and observe them. We discover which parts are difficult to understand and which buttons cause hesitation when clicking.
Solution: Involve a UX designer from the very beginning of the design phase. Think about flow, not just appearance.
Remembering Search Engine Optimization Too Late
Your website is complete, then someone asks, "How will it show up on Google?" Too late. SEO must be planned from the start.
Many site owners don't think about keywords, title tags, and meta descriptions within their sites. Pages go live but can't answer Google's question: "What is this page about?" Some sites are like libraries—content exists but there's no structure, categories, or logical link hierarchy.
Search engine optimization isn't abstract. Researching keywords, understanding what people search for, placing those words strategically in titles and content, building logical connections between pages—these are all technical and planned tasks.
Solution: Prepare your SEO strategy while building your site. Determine which keywords you're targeting, how page hierarchy will work, and your content plan from the beginning.
Forgetting or Inadequately Implementing Mobile Compatibility
Many businesses have sites that look great on desktop but collapse on mobile. Text becomes unreadable, buttons can't be clicked, images look strange. In a world where 70% of traffic comes from mobile devices, neglecting mobile means losing business.
Google now uses mobile-first indexing—it checks your site's mobile version first and ranks it accordingly. Even if your desktop version is excellent, poor mobile compatibility will hurt your search rankings.
Solution: Responsive design isn't optional—it's standard. Test your site thoroughly on mobile devices and use tools like Hotjar to observe user behavior and verify conversion goals are properly displayed.
Neglecting Page Load Speed Performance
Although often overlooked, this mistake is very common. Sites take two to three seconds to load. Google factors site speed into rankings too. Visitors are impatient; they wait a second, and if the page doesn't open, they leave.
Uncompressed images, poor servers, no cache settings, complex code—all of these slow things down.
Solution: Test your website with PageSpeed Insights, reduce image sizes without losing important quality, use a CDN (Content Delivery Network), and remove unnecessary plugins.
Frequently Asked Question: What Is the Average Cost of Creating a Company Website?
This entirely depends on project scope. A simple informational site can be created for 3,000-5,000 Turkish Lira, but features like e-commerce integration, custom software connections, and CRM system additions significantly increase costs. In Turkey, professional company website creation services range from 10,000-50,000 Turkish Lira.
What matters isn't price—it's value. A site built cheaply can create software problems months later and may not be maintainable.
Our Approach at Proeticaret
In company website creation projects, we think strategically from start to finish. Design, performance, SEO, mobile compatibility—we plan everything as a whole. We can also integrate technologies like WordPress, custom software, e-commerce platforms, and CRM systems. We understand our client's business goals, then build a digital presence accordingly.
After your site is created, we don't abandon it—we provide analysis, optimization, and ongoing support.
Conclusion: Take the Right Step
Creating a company website isn't about telling a designer "Build a site." It's a project where service, marketing, technology, and user experience must work together. Avoid making these mistakes consciously—because later the costs multiply and time is lost.
Proeticaret is a technology agency in Turkey specializing in web design, software development, and digital marketing. We work across a wide range of services from corporate websites to e-commerce platforms and CRM systems. If you want your company website created professionally, you can reach out through our contact page and arrange a detailed consultation—we'll be with you at every stage from strategy to implementation.
