Advertising 26 Jul 2026 0 views

Common Mistakes When Choosing a Google Ads Agency

Deciding to work with a Google Ads agency is an important step for most businesses. However, many companies make avoidable mistakes during this process. When talking with our clients, we frequently hear stories of companies who come to us after making these errors. That's why in this article, we want to share the most common pitfalls we've observed at proeticaret and how you can avoid them.

Choosing the First Agency

Many businesses sign a contract with the first Google Ads agency they contact. This rushed decision often leads to regret later. However, this choice should be made by getting quotes from at least 3-4 different agencies. Each agency has a different approach, different team structure, and even different pricing policies.

We've seen in our projects that clients experience significant improvements in campaign performance within the first 2 months after switching agencies. This is because the new agency examines the previous agency's accounts with a much more critical eye. Incorrect keywords, poorly written ads, high cost-per-click rates, and low conversion rates come to light.

Not Being Honest About Budget

Every agency I've spoken with mentions the same problem: clients don't disclose their real budgets. They start by saying "5,000 TL per month" and later reveal it's actually "15,000 TL." This delay affects the initial campaign strategy.

If you have a real budget, state it directly. In Google Ads accounts, budget is central to everything. With the correct budget, the right strategy is developed. Instead of setting high targets with a small budget, the right approach is to build the most efficient campaign with the budget you have. We always work results-oriented with our clients, and regardless of budget size, it's our job to use that budget with maximum efficiency.

Incorrect Targeting and Keyword Selection

There are two different mistakes under this heading. First, selecting keywords that are too broad. A client in the pharmaceutical industry advertises only the word "medicine." They get thousands of clicks, but do they convert to sales? Never.

The second mistake is defining your target audience incorrectly. Let's say your e-commerce site only serves customers in Istanbul. But your ads are shown across Turkey, so half your money is wasted. When managing Google Ads, we carefully set up every campaign with all these parameters in mind.

Not Prioritizing Reporting

Finally, I come to one of the most critical mistakes: the agency doesn't provide detailed reports every month. Or if they do, they only contain numbers without explanation.

A report should include:

Click-through rates (CTR)
Conversion rates (Conversion Rate)
Average costs (CPC, CPA)
Which campaigns are successful and which aren't
Recommendations for next month

At proeticaret, we conduct a monthly reporting meeting with each client. We explain the numbers, clarify why they are what they are, and present what we'll change next month. This transparency builds a long-term partnership.

Frequently Asked Questions

What should I look for when choosing a Google Ads agency?

Ask about their previous experience, request references, and find out how long they've been in business. Most importantly, try to understand if they're compatible with your business. Both technical knowledge and interpersonal communication are necessary.

How long does switching agencies take?

It takes between 7-10 days for the Google Ads account to fully transition from the old agency to the new one. During this period, it's best to pause campaigns. Don't make sudden changes.

Before making a critical decision like choosing a Google Ads agency, clearly define your business needs. Explain your service or product well to the agency. This clarity is the first step to a successful partnership. If you need a professional agency partner, proeticaret is an expert agency in Turkey in Google Ads management, just as we are in social media consulting, web design, and AI-powered software. You can reach us through our contact page and develop an appropriate strategy for your business.